the tempest, kerikeri theatre company

by · February 15, 2025

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Brief//
Develop a catchy design to promote a theatre play, and that works across all media.

Background:
For their annual summer Shakespeare production the Kerikeri Theatre Company, a semi-professional theatre outfit in Kerikeri, Bay of Islands, needed a design that would fit the nature of the play yet resonate with theatre-goers that simply want a fun, outdoor cultural experience.

Solution:
A simple, bold design on a bright yellow background that quotes iconic theatre ideas in conjunction with symbols that evoke drama, emotion, and mental states and that relate to the main character’s evolution. While the design has a fun, light-hearted feel it can be seen to also allow for the depth of Shakespeare’s work.. High recognition value and impact across street billboards, program, and digital media.

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