Category: branding

Branding, formerly referred to as corporate identity or simply identity, is the encapsulation of your organization’s mission statement, objectives, and overall soul as expressed through the visual voice and aesthetic. It is the combination of name, term, sign, symbol or design, and intended to identify the goods or services of your organization, and to differentiate them from those of other organizations. It is something that triggers associations in our minds. Branding is about creating an identity. It tells us what we can expect from your organization, and the perception people have of it. A cohesive brand/identity can be the reason to choose.