why conscious:

To me, conscious graphic design is about creative professionalism, responsibility and a human touch.

Creative professionalism in delivering outside the square design solutions which are of highest quality and are ­custom ­tailored to meet the challenge of the ­individual project.

Responsibility in using creativity as a tool to achieve sustainable solutions, accounting for economic prosperity and environmental quality, as well as social and ethical consideration.

The human touch in developing ­performance-based solutions which also acknowledge the fact that we are after all living beings with emotions; a reality which we can lose touch with in today’s increasingly homogenised ­environment.