adventure racing coromandel: race brochures

ARC is the business arm of the Spirit of Coromandel Trust. They put on a number of annual sports events comprising road cycling, adventure racing, multi-sport and off-road running. When they stared out in 2001 it wasn’t common yet to register and pay online or even to promote your business via the internet.

A well designed, considered brochure and entry form was the main form of communication. Each product/race had its own unique look and colours. All brochures were produced as duotone designs, meaning they are each printed with 2 spot colours only. While it also helped save cost, this offered the opportunity to use  duotone as a distinctive quality of their communication and make the aesthetic a feature of the overall identity of the organization.

All brochures are printed on recycled paper. The use 2 spot colours rather than full colour process printing reduced the amount of inks used. The closest possible offset printer (Goldfields Print in Paeroa) was used to keep the job as close to home as possible. This cut down on fuel miles and helped support local resilience. These considerations supported the client’s commitment to the environment which plays a big role in their offer.