creative coromandel guide book
Brief// develop an annual guide book focussed around local artist studios, promoting the entire region as a creative arts destination.
Solution/ > the highly successful guide book to the Coromandel Artstour open studio event was developed further to become a stand-alone annual guide book for the entire region rather than an event guide only.
> The scope was doubled to 220 pages.
> The content has been re-structured to be more accessible.
> the region coding has been refined by adding an additional region to avoid confusion, overview maps were added to set close up maps more into context.
> Highly visual how-to-use pages were introduced at the beginning of the book.
> Many full page spreads with photographic images were added throughout the book to create a highly visual and very collectable publication far beyond the purpose of a mere guide.