creative coromandel guide book

  • cc-guide-2015-colour-coding_2498
  • cc-guide-2015-cover-angle_2487
  • cc-guide-2015-first-page_2513
  • cc-guide-2015-hello_2512
  • cc-guide-2015-artist-profile-legend_2510
  • cc-guide-2015-welcome_2494
  • cc-guide-2015-townmap-closeup_2507
  • cc-guide-2015-our-town_2493
  • cc-guide-2015-tokatea-day2_2492
  • cc-guide-2015-wobble_2491
  • cc-guide-2105-mike-process_2497
  • cc-guide-2015-caitlin_2508
  • cc-guide-2015-caitlin-tools_2489
  • cc-guide-2015-eat_2499
  • cc-guide-2015-james_2495
  • cc-guide-2015-kayaks_2504
  • cc-guide-2015-stuart_2496
  • cc-guide-2015-motutapere-finds_2490
  • cc-guide-2015-walks_and_beaches_2501
  • cc-guide-2015-south_2506
  • CC-guide-2015-rachel-holmes_2515
  • cc-guide-2015-coastroad_2505
  • cc-guide-2015-shop_2500
  • cc-guide-2015-index-back-cover_2502
  • CC-guide-2015-artist-by-genre_2514
  • cc-guide-2015-spine-corner_2503

Brief// develop an annual guide book focussed around local artist studios, promoting the entire region as a creative arts destination.

Solution/ > the highly successful guide book to the Coromandel Artstour open studio event was developed further to become a stand-alone annual guide book for the entire region rather than an event guide only.
> The scope was doubled to 220 pages.
> The content has been re-structured to be more accessible.
> the region coding has been refined by adding an additional region to avoid confusion, overview maps were added to set close up maps more into context.
> Highly visual how-to-use pages were introduced at the beginning of the book.
> Many full page spreads with photographic images were added throughout the book to create a highly visual and very collectable publication far beyond the purpose of a mere guide.

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