indigo bush studios
Brief// brand development, website and brochure design for a unique boutique accommodation venture
Background: Indigo Bush Studios is set up by local painter and potter Robin Lewis as a sophisticated yet funky alternative to the standard accommodation offers in Coromandel. Beautiful with an ethnic twist, these inspiring apartments blend luxury with earthy elements and are anything but another b & b.
Client’s key value propositions:
> Highly considered beautiful spaces
> Understated upmarket accommodation
> Recharge your soul – outside bath, real wood
fire, lush cotton bed linnen, art & design, etc.
Challenge: To translate the client’s concept into successful branding and communications that instantly convey the feel of the place within a limited budget
Solution: Logo: a handcrafted strong logotype plus re-creating the business concept’s successful contrasting between extensive use of ethnic and earthy elements with highly conisdered western design elements
Website: A highly visual, very simple and very considered 3 page site that instantly conveys the feel of the place and makes it easy to book.
Brochure: considered use of inks and unusual stocks for an upmarket, understated print communication that immediately feels different