spirit horse

Brief// brand development, website and print materials for a small equine-facilitated experiences provider

Background: Spirit Horse was born out of a desire to share the deep wonder that can come out of just being with horses. Spirit Horse offers a diverse program of guided horse experiences, natural horsemanship, equine-assited healing, and horse wellbeing.

Challenge: Develop a brand that communicates all elements of the services provided, including the spiritual aspect without looking woo-woo. Make it feel grounded and suitable for all ages and genders including men. Balance the seemingly disparate sides of the spectrum of horse work.

Solution: A successful mixture of styles and elements derived from various regions associated with highly developed horsemanship and horse-based cultures, including western riding, early stone-age petroglyphs and Central Asia. A bold, engaging website with strong focus on engaging photography showcasing the program delivered. Earthy, bold, natural colours. Ensure findability and brand consistenccy across all communications (including Apple and Google map platforms).