illume: festival of lights
Brief// Create a visual identity for a new winter festival of lights in Coromandel town. Logo development along with style elements and layout parameters. Apply all these to items like poster, flyer, bill boards, as well as event programme. Supply design elements for web development.
The festival is completely new, it is for all ages and is free. Audience is local as well as from nearby urban centres. They are looking for fun, something different, especially over winter.
Create awareness of the new event, tell others about it, turn up, stay the night, eat and drink. Increase business over the slow season.
Big picture goal is to grow Coromandel (town and long term whole peninsula) as a destination, fill the winter gap in visitors, help change perception of the town and region to reflect that of a more happening place.