life flow coaching
Brief// Develop a brand and simple website for a life coach.
Solution:
/Brand: Use of positive symbology and ideas. Hand-drawn tree-of-life symbol as key logo, and hand-written type as part of logotype – both to add an element of human touch. Incorporation of key concept of positive psychology like ‘flow’ into name. Incorporation of profession into name (life coaching + flow = ‘Life Flow Coaching’). Use of bold, warm colour range. Earthy tones to offer a sense of groundedness and solidity in this relatively new profession.
/Website: Make the website clear and easy-to-use, have clear structure of content and navigation to provide great user experience. Embed explanation of what life coaching is into story of telling more about this coach, what are the available services, and how it all works. Have clear calls to action. Set up blog to offer added value.
Use of large banners with powerful, positive statements. Employ hand drawn mandala type patterns in the background of these. Construct different areas as long pages with single page navigation. Have simple, large type throughout the site. Direct reader flow by clear calls to action. Engage professional photography in select instances. Provide designed images for key blog articles to match brand.
