festival impact report

Brief// Prepare an engaging impact report on an annual arts festival for a regional arts organisation so they are able to report back to council and their partners and funders. At the same time utilise this year-specific report to promote the next year/s of the festival in order to gain future support from council and potential partners and funders.

Solution: Prepare an engaging document that presents “boring facts” in a fun and easy-to-digest format. Use the year-specific impact report not only to report on the past year, but to showcase the festival in general and to promote it for future support and collaboration. Prepare datasets in an engaging way so that looking at the boring numbers can be fun, and makes it easy and quick to get the picture. Mix the data pages with event photos and quotes. Answer all the key questions viewers may have.
Demonstrate the following facts: > Who are we serving > What are we delivering and how much > The quality of our delivery > How are those we are serving better off because of what we are delivering > Impact our work has on our community > And what we’ll do next.

Background: Creative Coromandel/He Mana Toi Moehau Trust launched the annual ‘coromandel art beat spring festival’ in 2023. After its second year the organiser needed to show to funders and council what impact the festival has had on the local economy and community. Meaningful data had been collected so that it was possible to prepare an impact report. Over the 3 months of the festival there were 91 events. 30,000 people attended events with 9,000 visitors from outside the region. Total ticket sales were above $200k, and total outside visitor spend while here went past the $3 million mark.