mich solo author

Brief// Brand development for a new sci-fi author to promote the new series and the author.

Apply brand to website, design the book series, set up online sales platforms.

Background: Mich Solo is a retired scientist, novelist, and systems thinker whose work bridges the analytical precision of science with the emotive power of fiction. With a background in biophysics and nonlinear modeling – and a career that included serving as CTO in Silicon Valley – he brings a uniquely rigorous mind to storytelling.

The Failsafe sci-fi book series is a compact, dystopian thriller set in a near future shaped by discreet AI-governance and evolving human-AI hybrids. The trilogy is a fast-paced thriller with philosophical depth and heart, presenting possible answers to humanity’s and AI’s future. It’s a story that lingers – its true detonations are delayed, internal, and unshakable.

Solution: Since the author’s unique perspective pairs high tech AI derived futuristic elements with fundamental question about what it means to be human, the design solution uses futuristic high tech visual elements and pairs them with striking, bold colours and organic elements derived from prehistoric cave drawing. This generates a high tensile juxtaposition and striking, bold impression, reflecting the core qualities of the blood-pumping adventure in this thriller with heart and brains.

The approach to launch this new author into the market is to ‘step it up with the big boys’ and place the brand right among the top writers of today.