coromandel artstour open studios

Brief// re-loading the tour: with a change in governance and several years of gradually evolving the event, it became necessary to consolidate the brand and all communications.

Solution/ logo and brand overhaul: simplification of the logo to more adequately reflect what the event is commonly known as and referred to while increasing its usability,
complete application of consolidated brand to all communications such as info card, guide book, poster, maps, email communications with clients, artists and advertisers, tickets, flags, etc.
Development of a new format book publication which allowed substantial broader scope of publication at similar cost by utilizing new printing technologies.