To me, conscious graphic design is about creative professionalism, responsibility and a human touch.
Creative professionalism in delivering outside the square design solutions which are of highest quality and are custom tailored to meet the challenge of the individual project.
Responsibility in using creativity as a tool to achieve sustainable solutions, accounting for economic prosperity and environmental quality, as well as social and ethical consideration.
The human touch in developing performance-based solutions which also acknowledge the fact that we are after all living beings with emotions; a reality which we can lose touch with in today’s increasingly homogenised environment.