tangiaro kiwi retreat

Brief// Brand development for a unique luxury accommodation and eco-tourism venture, and applications like website, stationery and others.

Background: Tangiaro Kiwi Retreat is based in the beautiful Tangiaro Valley, near Port Charles, Coromandel. The opportunity to hear Kiwi in their natural habitat is a major draw card for staying at Tangiaro Kiwi retreat.

Client’s key value propositions:
>    Life experience in a Kiwi sanctuary,
>    Understated upmarket accommodation,
>    Accommodation set in pristine native bush.

Challenge: To show often-used New Zealand icons in a fresh, memorable and appealing way.
To draw from a natural palette of colours, without appearing to be an “environmental organization”.

Solution: Logo: A combination of two iconic symbols – the kiwi and the fern koru with a considered logotype.

Website: A user-friendly, visually compelling nine page site.

Stationery: considered use of inks and stocks for upmarket, understated print communications

recognised with a Pride In Print Award in 2006