koru riverside retreat
Brief// Create a new brand for an accommodation business to more adequately reflect the quality of the service offered. Support moving the business into the luxury segment of the market while retaining its core essence of simplicity, naturalness and beauty.
A former family bach, Koru Riverside Retreat is located on the river’s edge in native New Zealand bush near the township of Coromandel. The existing identity and the actual offer as well as future potential of the business were not congruent. There were 4 more accommodation businesses throughout New Zealand by the same name (Koru Cottage)
Core strengths as well as big picture goals were identified in close co-operation with the client. Part of the existing name (Koru) was retained for recognition as well as for it’s highly appropriate meaning, with the new addition of Riverside Retreat. The logotype and logo are one. Rather than as an additional item in the form of a logo icon, a Koru (a stylized fern-leaf motif in Maori carving and tattooing) became integral part of the name within the word Koru itself. Both print and web application were taken into close consideration in the brand development.
Apply the brand to a cmprehensive website koruretreat.com